Designing Brands with Personality
From Illustration-led Branding to Packaging and Campaigns - Selected Project Case Studies
These projects show how illustration can do more than look nice. It can clarify a brand’s personality, unify visuals across touchpoints, and help businesses stand out in crowded markets.
I work with art directors, marketing teams and brand owners, using illustration not as decoration, but as a tool to tell a story, build recognition, consistency and emotional connection.
Wake Up Koala
Coffee Brand | Full Brand Identity Package and Illustrated Coffee Packaging: Character Design, Brand Mascot, Collateral and Merchandise
Every Apple Saves a Path
Campaign in Ukraine | Apple Box Illustrations, Character Design
No Room For Judgement
Mind Charity (Non-commissioned) | Campaign Branding including Merchandise and OOH advertising, Hero Image and Illustrated Spots
VisionCrafts
PR Services for Architects | Full Brand Identity Package: Brand Mascot, Logo Design, Illustrated Icons, Brand Assets, Collateral and Website Mockups
Marco Pablo
Military Company | Illustrated Mug and Beer Labels, Christmas Cards' Illustrations, Graphic Design Services (Car Wrap Design, Tape Design)
el Capricho Chocolate
Chocolate Brand (Personal Project) | Packaging Illustration and Design, Character Illustration, Logo Design, Animated Gifs
Bohobo London
Homeware & Fashion Brand | Essential Brand Identity Package, Logo Design, Catalogue Design, Graphic Design Services
Calendar 2025
ZOVSKA Merchandise | Calendar Illustrations and Design
