Wake Up Koala

Coffee Brand | Full Brand Identity Package and Illustrated Product Packaging: Character Design, Brand Mascot, Collateral and Merchandise Design

For Wake Up Koala - a coffee brand from Saudi Arabia - I designed a character-led branding system with 4 original mascots: Koala, Luwak, Ostrich and Kangaroo.

I created a unique illustrated scene for each coffee bag, from signature roasts, to experimental flavours like strawberry and passionfruit, to specialty coffees inspired by their origins and cultures.

"I had the pleasure of working with Zovska as both the client and creative director of the project, and I couldn’t be happier with the experience.

Having worked with many designers before, I can confidently say that collaborating with Zovska was one of the smoothest and easiest experiences in bringing my vision to life.

From the very beginning, we were perfectly aligned on ideas, direction, and results. She brought incredible creativity to the table while remaining highly flexible and open to collaboration, which made the entire process seamless and enjoyable. Her professionalism, easygoing nature, and ability to translate ideas into impactful visuals truly elevated the project. Working with her was not only productive but also inspiring, and I’m genuinely grateful for the synergy we shared throughout. I look forward to many more collaborations together."